About Us

SOOJIN was created from a place of passion.  

As a full time working mother, I quickly discovered the challenges of finding high quality baby goods. Low quality, synthetic products oversaturated the market and made it challenging to find the best option for my growing child. This, coupled with the need for differing products as my baby grew, inspired me to create SOOJIN for Stages. This service focuses on four unique gift boxes designed around each specific stage of a baby’s life.

SOOJIN for Stages quickly led to me wanting to do more for fellow mothers and their children. As I set down the path to create a business from my passions and ideas, I was exposed to the brilliant creative minds behind some of the world’s best-known brands, as well as up-and-coming entrepreneurs creating new, quality baby essentials. These connections and my experience as a technology executive allowed me to expand the SOOJIN line to offer a myriad of products designed for children ranging from newborn to four-years old.

SOOJIN is focused on sustainability, organically grown goods, growth, and function, all while remaining aesthetically pleasing. As a mother and businesswoman, nothing brings me more joy than being able to contribute to a family’s intimate journey with their baby.

From one parent to another,