Puracy

Natural Laundry Detergent

Puracy Natural 10x Liquid Laundry Detergent is the most concentrated laundry detergent on the market. Using plant-based enzymes and natural cleansers, this high efficiency formula requires just ¼ ounce per load, which reduces waste by more than 80%. The biodegradable elements were carefully chosen and developed into a premium cleanser by Puracy, a trusted source for natural and organic, plant-based, child and pet safe, hypoallergenic, and effective household essentials. Developed by doctors for those with sensitive skin, the head-to-head tests have proven our proprietary blend of plant-based enzymes and natural minerals can clean as well as the synthetic brands, all while being a gentle and renewable solution. Our 10x formula will quickly dislodge stains, eliminate odors, remove residue, and leave your laundry naturally soft and fresh.

  • Developed by doctors for sensitive skin and allergy sufferers
  • Market-leading 10x concentration reduces waste by over 80%
  • 96 loads per 24 ounce bottle
  • The first ingredient isn't water, unlike other detergents
  • Pump top eliminates measuring and spilling
  • Quadruple plant-based enzyme formula safely removes stains and odors, leaving clothes naturally soft and fresh
  • Zinc Ricinoleate adds an extra element of odor elimination
  • No sodium lauryl sulfate (SLS), sodium laureth sulfate (SLES), sodium coco sulfate (SCS), petrochemicals, sulfates, caustics, phosphates, animal by-products, dyes, chlorine, allergens, or optical brighteners
  • Never tested on animals; Certified Cruelty Free
  • Safe for gray water and septic systems
  • Naturally derived, hypoallergenic, non-toxic, vegan, gluten-free, and biodegradable
  • The original hand-drawn artwork on this bottle helps support local artists
  • 99.5% Natural

SHIPPING

We gladly offer FREE standard ground shipping on orders over $80* within the contiguous United States.

* Qualifying purchase amount for free shipping is calculated after discounts and before tax.

See our Shipping page for more details.

RETURNS

We are confident you will be completely satisfied with your order, but in the event you are not, you may return your item(s) for store credit.

  • Your return package must be post marked within 15 calendar days of the date your item(s) were delivered to your address.

See our Returns page for more details.

Gift Box 

You may select an upgrade to your boxing option in the side panel shopping cart. 

  • Wooden crate with lid and SOOJIN laser branded logo
    • Additional cost 

Greeting Card 

You may select a Handwritten Card option in the side panel shopping cart and add a personalized message. 

  • Fine quality card with SOOJIN logopersonalized with your message: 
    • Personalized message is beautifully handwritten
    • Additional cost 

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